Unlike gimmick-based software companies and “coaches” that can offer tiny improvements, expert CRO services make significant, tangible impacts on sales. They deliver a seamless, professional website experience that builds brand trust and encourages repeat visits. This helps convert a higher percentage of existing visitors into customers, boosting conversions without the expense of additional traffic.

ConversionTeam assess a CRO agency’s effectiveness, look for case studies that demonstrate how they’ve helped clients achieve specific business goals. Examples include an uplift in sales, increased conversion rates, or improved average revenue per visitor. Bonus points if the case studies highlight results for businesses in your industry or at your stage (startup, scale-up, or enterprise).

CRO Audits: How to Uncover What’s Killing Your Conversions

CRO requires extensive analysis and data-driven decisions, so you’ll want to ensure that the expert you choose has a strong technical prowess. Ask about their familiarity with CRO tools, coding, analytics, and UX design, as well as their understanding of human psychology and user behavior.

It’s also important to find out how much time they’ll devote to your project, especially if they’re a freelancer or contractor. Look for an hourly rate that’s consistent with the quality of their work. A lower rate may indicate that the expert isn’t as thorough, or they may spend a large portion of their time managing other clients’ projects.

The best experts are passionate about e-commerce and are willing to invest their time in the platform you’re using. They’re knowledgeable of the latest tools, strategies, and trends in conversion optimization. They can also identify and address underlying issues that are hindering conversions.