While it may not be as glamorous as a large billboard or a giant billboard, exterior digital signage can be a huge asset for many businesses. Digital signage is an excellent way to test different messages and monitor their impact. The software behind digital signage can analyze the environmental conditions and update messages accordingly. Exterior digital signage hardware is divided into four categories: LED screens, light-emitting diode (LED) signs, outdoor LED signs, and indoor LED signs. LED screens come in many different shapes and resolutions. As technology progresses, more signs are being produced with higher resolutions. However, these signs are also more expensive than their lower-resolution counterparts.

Best Location For Your Display

Outdoor LED signs are more expensive than LCD displays. They require less energy and last much longer than LED. They can be placed in sunny areas without sacrificing brightness. The brightness level of LED signs is sufficient for exterior digital signage applications, but not in bright sunlight. A sign should not be too bright or too dim to avoid eye fatigue. Another consideration when installing an outdoor LED sign is the location. In places where the light level fluctuates throughout the day, LED displays may be the best choice.

In addition to the brightness and clarity, many outdoor LED displays can be updated. While some outdoor digital signage displays feature a single screen, others rotate content on a screen display. Rotating content on an outdoor digital sign is a smart option to attract more attention. Remember to calculate the amount of time a viewer will spend viewing the sign, and how much information they can process. The benefits of exterior digital signage are endless. You can choose to display fun interactive media or an impactful advertisement.