Retail digital transformation involves using new technologies and processes to improve customer experience, increase revenue, and boost operational efficiency. However, implementing new digital technologies can pose several challenges for retailers including organizational change management and the need to find skilled experts.

Streamline Operations

Implementing automation through retail digital transformation can help reduce manual errors, eliminate paper forms, and increase efficiency for a more cost-effective business. For instance, RFID tags can track inventory levels in real-time while automated checkout systems speed up response times. These technologies also enable retailers to offer more omnichannel options for their customers such as self-service support.

“From Data to Dollars: Exploring the Impact of AI Technology on Retail Success

Consumer priorities have dramatically changed in recent years and they now demand to be deeply understood and catered to automatically. This personalization, fueled by advanced technology such as data analytics and machine learning, is essential to maintaining customer loyalty. For example, a fitness enthusiast who regularly purchases health supplements can be offered personalized promotions on these items to increase purchase frequency and retention.

Managing these trends and ensuring that digital transformation projects are successful requires the right software. ServiceNow’s suite of solutions can be used by retail businesses to streamline IT, customer service, and HR operations, as well as enhance customer experience and drive more sales. In addition, the platform’s App Engine can be utilized to develop a user-friendly mobile shopping experience for consumers. This is an important component of retail digital transformation as more and more shoppers are utilizing smartphones to make their purchasing decisions.